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Mission & Values

Our mission and values have successfully guided us in our personal and business practices and behaviors for more than 50 years.

We believe in:


Each of our management teams always has a seat at the table.


We’re directly accountable for our actions and producing the right results.


The talents and expertise of our management teams and employees deserve and receive our respect and support.


We lead by example and challenge our employees, customers, suppliers and communities to be the best.


We respect historical practices while constantly seeking new ideas, methods and approaches.


Each of our investments is unique. And so are the strategies and solutions to the challenges that our companies face.


Our ownership is stable and long-term, so that our management teams can focus on achieving superior results and creating equity value over the long-term.
“Rockland Flooring has partnered with Lubar and Co. since 2006, and we deeply value the long standing relationship. They encourage, challenge, and support us to be the very best we can be, and provide the resources necessary to make this ideal a reality.” - Lowell Peterson CEO  |  Rockland Flooring