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Lubar & Co. Invests in American Pasteurization Co. (APC)
Investment will support continued growth of revolutionary food safety process

Milwaukee, WI- June 16, 2011- Lubar & Co. announced today that it has invested in Milwaukee-based American Pasteurization Company (APC), a leading food processor that utilizes high-pressure processing (HPP) to make fresh foods safer, taste better and last longer.

"We are pleased to be working with Justin Segel and the team at APC, and believe that the business shows great promise, particularly given the ever increasing importance of food safety throughout the world," said David Lubar. "We've followed APC's progress for several years and believe it has the right management team and technology to positively impact the quality and safety of food in America."

APC is the first company in the U.S. to offer HPP on a commercial tolling basis. HPP is a new process utilizing extremely high pressure to destroy food-borne pathogens and spoilage microorganisms without using high temperatures, chemicals or irradiation.

HPP allows manufacturers and retailers to improve the safety and shelf life of products while providing consumers with food free of additives that can reduce taste and nutritional value. APC founder and CEO Justin Segel perfected the HPP process over the past several years, reducing costs to the point that it can now be widely accepted.

Segel and Lubar saw an ideal match between the two companies, with the potential to collaborate on the vision for APC and continue building on the company's success. APC needed additional capital to expand operations and sought an investment firm that actively supported management teams.

"Lubar & Co. shares our company's vision and our desire to develop HPP into a widely used and valuable processing tool in the food industry," Segel said. "Lubar & Co. fit the mold for what we were seeking in an investment firm – a strong understanding of our strategic business model and short- and long-term goals, along with a successful track record of collaborating to support thriving companies."

Media: for more information, or to set up an interview, please contact Justin Smith at (414) 274-3013 or

Lubar & Co. is a Milwaukee-based private investment firm that has been investing in and acquiring operating companies for over 40 years. Lubar & Co. primarily invests in partnership with operating management to increase long term value in businesses located in the Upper Midwest with revenues between $20 and $100 million. The firm's portfolio of companies operates in a broad range of industries including manufacturing, energy, distribution, healthcare and service businesses. Please go to for more information about Lubar & Co.

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