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Lubar & Co. Acquires MassMutual's Interest in Rockland Flooring

Milwaukee, WI – March 4, 2014 – Lubar & Co. announced today that is has acquired MassMutual’s interest in Rockland Flooring, a leading manufacturer of engineered specialty wood products for diverse applications.

Lubar & Co. and MassMutual partnered with Rockland management in 2006 to purchase control of the company. Since the acquisition, the Red Wing, Minn.-based Rockland has made substantial investments in production facilities, advanced manufacturing equipment and product innovation to meet the demanding needs of the transportation industry.

Cliff Noreen, President of Babson Capital Management, the advisor to MassMutual for this investment, stated, "Our relationship with the Lubar family dates back 48 years when Mass Mutual backed Sheldon Lubar in his first acquisition in 1966. We are pleased with the result of our investment in Rockland Flooring in partnership with Lubar & Co."

Marc Chorney, CEO of Rockland, said Lubar has been a value-add partner over the past eight years. “Their continued confidence in our management team and Rockland’s future prospects assures our employees, suppliers and customers of long-term ownership stability for years to come.”

Rockland is a high-performing company and an integral supplier of wood flooring and other wood products for trailers, according to David Lubar, President and CEO of Lubar & Co. “We look forward to continuing to work with the management team to expand Rockland’s presence in its target markets.”

Media: for more information, or to set up an interview, please contact Justin Smith at (414) 274-3013 or

About Lubar & Co. For more than 40 years, Milwaukee-based private investment firm Lubar & Co. has applied a unique blend of patient capital, collaborative vision and steadfast commitment to management teams to build thriving companies and strong communities. By doing the right things, day in and day out, Lubar & Co. nurtures market-leading companies that produce consistent growth and enhanced equity value over the long term. For more information, visit

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